Does "artisan" mean anything? — #traditional methods

Does "artisan" mean anything?

Robert Stephany #artisan #small-scale #traditional methods

So what does “artisan” mean? Well we're off to a good start-the word is derived from an Italian  word “artigiano”!  This means a skilled craft worker so an artisan product is something made by that person and in a traditional way by hand. Does that describe a burger bun or a grilled sandwich sold by Macdonalds a few years ago? You wouldn’t think so but Macdonalds did and Domino’s once launched an ad campaign for its Artisan Pizza. Isn’t it time to reclaim the word? After all it has a distinct meaning which is useful in differentiating the product from...

Read more →